August 28 is a special black philanthropic day hosted the Young, Black and Giving Back Institute (YBGB). This day is an initiative to promote financial support for black-led and black-benefiting grassroots organizations.
From 8 am to 11 pm, YBGB and its partners will encourage our target audience - black Millennial and Gen X donors - to make financial contributions to organizations that specifically serve black communities as a way to celebrate our tradition of self-help and philanthropy in our own communities.
Why This Day?
in 2019, 168 Black-led, black benefiting nonprofits raised $30,949.
In 2018, 114 nonprofits and individuals participated and of those who reported back, over $12,700 was raised for their causes!
august 28 also marks the conclusion of Black Philanthropy Month. YBGB shares in the mission of promoting philanthropy within the black community, and Giving Black Day builds on the momentum created by Black Philanthropy Month with one concentrated day for giving that leverages online fundraising tools in order to tap into the enthusiasm of black Millennial and Gen X donors.
Why August 28?
August 28, 1955: 14-year-old Emmett Till was brutally murdered by three white men, which, became a “flashpoint in the civil rights movement.”
August 28, 1963: Dr. Martin Luther King, Jr. delivered his iconic “I Have A Dream” speech in Washington, D.C.
August 28, 2005: Hurricane Katrina made landfall in Louisiana. The storm, which devastated New Orleans, inordinately impacted many of the city’s black residents.
August 28, 2008: Then-Senator Barack Obama accepted the Democratic nomination for president, becoming the first black man to ever win the nomination and bid for the presidency.
And on August 28, 2018: The Young, Black & Giving Back Institute hosts an entire day dedicated to black giving!
Black Giving IS Magic.
- E. Johnson Cooper, Founder, Young, Black Giving Back Institute
Let Us Know You’re Giving Black
Thank you for your interest in being part of this year's giving Day. Formal Registration will commence spring 2020.
If you have any questions before then, please email firstname.lastname@example.org
About Young Black Giving Back Institute
The mission of the Young, Black and Giving Back Institute (YBGB) is to equip, inspire, and empower young black professionals, influencers, social entrepreneurs, and activists to effectively invest in changing their communities through civic leadership and philanthropy. Learn more about our work at: http://www.youngblackgivingback.org
What do I need to do to fundraise on this day?
Download our toolkit for all the details.
Does my organization have to be a 501c3 to fundraise for this day?
this day is reserved for organizations with a tax-exempt status. prior to approval, all organizations will be verified. we encourage participating organizations to be responsible stewards of their donors according to their respective tax status.
I’m a donor. Where can I find organizations fundraising on this day?
for 2019 giving highlights, visit https://givingblackday.mightycause.com/giving-events/gbd19
Do I need to register?
What do the symbols in the Black Giving Day logo mean?
Each west african adinkra symbol represented in the our day relates to the strength found within the black community, giving and the love of god. click on the links below to learn more.
“Giving Black” is a registered trademark of New England Blacks in Philanthropy, Inc. and was used for Giving Black Day 2019 with permission.